The Società Acque Minerali Cervarezza (Cervarezza Mineral Waters Company - Samicer) was born is 1935 from an idea of several residents of the area and industrialists from Reggio Emilia. The therapeutic and health qualities of the mineral waters of these springs, located 1200 meters above sea level on the north-east side of the Monte Ventasso, were known since ancient times, and during the Middle Ages they had become a rest and refreshment area for the many pilgrims crossing the Appennino Tosco Emiliano (Tuscan-Emilian Apennines) going to Rome.
It's during the '50 that the idea becomes an industrial project.